BREAKING NEWS - 888 Launch First Real Money Casino on Facebook

888 Holdings have announced the launch of their first ever real money casino app on Facebook, named MAGIC888. This launch follows the launch of their real money bingo offering, BingoAppy in December 2012, introduced to compete with the successful Zynga Bingo, which has over 1 million active monthly users. MAGIC888 allows players to have all the fun of the 888 Casino through their favourite social networking platform.

The new casino app will be competing with the likes of Bonza Slots, which was introduced by Bonza Gaming (an alliance between Sportingbet and Plumbee) in the start of February 2013. Bonza Slots has already attracted over 10,000 active monthly users, and 888’s casino will undoubtedly be going head to head with this brand, aiming to spread their own in house slots and table games and Live Casino to a wider audience.

This is the second real money social gaming app released by 888 Holdings since they announced that they had entered into an agreement with Facebook to supply real money gaming products last December. The first app, BingoAppy, which was released shortly afterwards, currently has 10,000 monthly active users, which, when compared with the mighty Bingo Blitz or Zynga Bingo with a million apiece may seem low, but is impressive given the short timescale.

Currently, MAGIC888, has just 100 active users after less than one day from its launch, (according to Facebook) so we look forward to checking in with the app to see how that number had increased in another week. You can read more about the App itself in a review here.