There has been much in the news recently regarding the increasing presence of female players at online gaming sites, with various reports coming out stating that the proportion of women gamblers is on the rise. According to a report by Britain’s National Centre for Social Research, the number of women gambling has increased by a third to one half of all players in the last year, and it seems online casinos are sitting up and taking notice of their female players, who had previously been seen as a market minority.
Female Friendly Casinos?
Whereas gearing up games for female players used to be an afterthought for online casinos, today we are seeing complete casinos being aimed specifically at women. The best example is Maria Casino, a Scandinavian based online bingo and casino portal run by Unibet, who have specifically targeted a female audience with their minimalist yet modern colour scheme and combination of sharp games provided by Net Ent and Cryptologic. You can check out a review of Maria Casino over at Gamble.co.uk.
The recent buy out of Virgin Games by Gamesys also suggests that Virgin may now be targeting the fairer sex, as the combination of IGT games (including Wonderland, Pixies in the Forest and Monopoly) alongside the prestigious JackpotJoy-style bingo offering is certainly more female friendly than their previous site.
But the influx of women to gaming doesn’t stop at online casinos. PokerStars, the largest online poker table in the world, has a completely separate site dedicated to their female poker players, with a host of exclusive promotions, events and even tournaments strictly for women only. Plus, with female poker stars like Victoria Coren and Vanessa Selbst dominating poker headlines regardless of whether the news is aimed at men or women, it would seem that women are starting to become major players on the tables.
It would seem therefore that much of the recent growth in the online gaming and mobile market could be attributed to the insurgence of female players, and it is certainly making casino operators sit up and take notice. Women are no longer happy to sit and play online bingo, they want more challenge and more excitement, and it would appear that our favourite online gambing companies are only too happy to oblige. Of course, what we want to know is - will this mean there will be more hunky male live dealers?
See The Difference...
We found this fantastic infographic which neatly points out some of the more surprising comparisons between male and female gambling patterns. However, it is a couple of months old now, so the figures are for fun, rather than fact!
Are you a female online casino player? We’d love to hear your favourite places to play!
Awesome post. Women are popularly taking part in casino games, poker and the new bingo sites now. It feels great to see casino sites taking initiative to popularize their site among women.
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