Virgin Mobile Casino Launches in the UK - 12th December 2011

One of the leading gaming companies in UK - Virgin Casinos has launched - Virgin Casino Mobile. A new offer for the customers, which allows players to play their favourite games while they are walking.

Virgin Casino Mobile was developed by two companies - Virgin Gaming, and the leading mobile marketing agency - Somo. The product itself is integrated in the to companies gaming platforms. For the future perspective the company plans to develop a multi-continent proposition for gaming partners all over the world. Since the product has been developed as a mobile website - it doesn't require App downloading. Virgin Games have also merged all play accounts together which means that players will be able to use the same account to play in Virgin Casino, Virgin Bingo, Virgin Poker and the Virgin Mobile Casino.

Virgin Games SEO, Simon Burridge stated:
"With Smartphone penetration now exceeding 40% in the UK, customers want and expect to be able to do on their phone what they do on their PC. With the launch of Virgin Casino Mobile we're simply responding to this demand.

While the gaming industry has been on the cusp of a mobile revolution for some time, 2011 has really been the year when the planets have aligned to make mobile gaming a more attractive proposition. For us we see it as the right time in the Company's life, the industry's life and the technology is ready. It's important for us as a company to follow the Virgin philosophy of being a customer-centric brand. We put customers at the heart of what we do and the mobile launch is yet another example of this. We can't afford not to do this - it's what our customers want and it's where the online gaming industry is heading."

CEO of Microgaming - Roger Raatgever said:
"We are very happy to continue expanding our strong share in the mobile market by providing Virgin Games with our suite of mobile content through QuickFire. In the past, we have seen joint success with our QuickFire partnership with Virgin Games so we are confident that together we can seize all the opportunities the mobile gaming market currently presents to providers. Microgaming has the strongest portfolio of Flash assets in the industry and our slick, user friendly content is sure to be a big hit with Virgin Games fans."

If you want to find out more information visit Mobile Casino on gamble.co.uk.